Thursday, January 31, 2008

In the Garden with the Guru

McLuhan opened with a riff about movies. “Film is high-definition pictures. You don’t have to fill in the blanks, so you’re detached and can think critically. Radio, telephone—they give you less to go on, and you have to fill out the message with your own story. But they’re still relatively hot. At the far end of the gamut is TV. It’s cool, low definition; you get completely absorbed in processing the bombardment of dots, hypnotized. It’s also non-sequential, like newspapers. Movies flow narratively, sequentially, the way we see. TV throws everything at us holus-bolus like sound. We can see only one thing at a time, but we can hear many things at once, even around corners. That’s why film is an eye medium and TV an ear medium.”

Looking around I noticed eyes widening and perplexity come over some of the faces. What surprised me was that many of the faces glowed with excitement, and I too felt I was hearing something fresh and challenging. Before anyone could butt in too much, McLuhan went on to talk about tools. Fragments of ideas drifted over us like flakes of an early snowfall.

The phonetic alphabet fell like a bombshell on tribal man. The printing press hit him like a hydrogen bomb. Now we’ve been blitzkreiged by TV.

The horseless buggy was the only way people could describe the automobile. Families whose wealth was based on carriages and buggy whips soon went bankrupt. Horsepower moved from animals into cars.

The wheel extends the foot in an automobile. In this way the wheel amplifies the power and speed of the foot, but at the same time it amputates. In the act of pressing the gas peddle, the foot becomes so specialized it no longer performs its original function, which is to walk.

If the wheel is an extension of the foot, then money is an extension of muscle, radio an amplification of the human voice, and the hydrogen bomb an outgrowth of teeth and fingernails.

Why should the sending or receiving of a telegram seem more dramatic than even the ringing of a telephone?

What do you think Hitler meant when he said: “I go my way with the assurance of a sleepwalker?”

I went next door a week later to ask one of the McLuhan daughters to babysit. A voice called me in. There lay McLuhan, the fireplace alight despite the heat of the afternoon, flat on his back with a magazine suspended parallel to his stretched-out body. He knew who I was but he was never lavishly chummy with his students. Before I could speak he pointed a finger at me and said: “I’ll tell you why Americans are suddenly buying small cars. The time of the big car as arrow aimed at a target is over. Now the car is a womb, a little cozy place away from the hurly-burly.” I stood quietly, taking my medicine as McLuhan dosed it out, then I backed out the door as if the sole purpose of my visit had been to hear this important pronouncement.

[ ... ]

Like all original thinkers from Blake to Einstein, McLuhan was much misunderstood. He never promoted TV over books as popular accounts gave out. He never expressed a preference for tribal culture over individualism. He never said the patterns of perception imposed by the ear are superior to those of the eye. One small aphorism sticks with me: “When the globe becomes a single electronic web with all its languages and culture recorded on a single tribal drum, the fixed point of view of print culture becomes irrelevant, however precious.” However precious! Those are the operative words, about as far as McLuhan went in taking sides. But they also bring his innermost sympathies to the fore.

Until The Mechanical Bride in 1951 McLuhan despaired of the modern world in the manner of his youthful hero, G.K. Chesterton. After the book’s disappointing reception he changed his tune. He would no longer judge society by mocking it; he would simply describe it. By 1968 when the boy from Edmonton had become the most popular intellectual in the English-speaking world, far from vilifying modernity, he had become modernity, often pronouncing that the present age was the most challenging and exciting time since the beginning of civilization. To some that made him sound like an enemy of books, a cheerleader for TV, hoopla and pop culture.

But whatever his disparagers said of him during his rise to fame, McLuhan was no apologist for the modern age. Not only was he too much the detached observer as a matter of conscious policy—he was too playful. His love of probes, percepts, put-ons, puns and sometimes plain corny jokes was inextinguishable:

Lest old Aquinas be forgot.
A Jung man is easily Freudened.
A man’s reach must exceed his grasp, else what’s a metaphor?
Though he might have been more humble, there’s no police like Holmes.

That doesn’t mean these utterings (“outerings’) are all silly. Whether you believe the medium is the message or the medium is the massage, McLuhan never lost his deep revulsion for the banality of his age. For him the mass-age was ultimately a mess-age.

As the 1970s waned, so did McLuhan’s reputation, a phenomenon not unknown among the famous. But in the 1990s his star began to rise again as things like tribal wars, cyberspace and globalization emerged in fulfillment of his predictions. He declined the title futurologist. What he wanted was to stop looking at history through a rearview mirror and to probe the meaning of the present. Whether he liked it or not, however, he was a futurologist, if only because he never stopped repeating that with information travelling at the speed of light the present is the future. ... "

From: 'In the Garden with the Guru-Adventures with Marshall McLuhan'

 

No comments:


Google
 

image from http://www.spitting-image.net

Favorite Links

~325~ ~9-11...Who Really Did It~ ~10:10~ ~10 Zen Monkeys~ ~911 Truth~ ~13 Indigenous Grandmothers~ ~15O~ ~15th October~ ~Activist Post~ ~ACT UP~ ~Adbusters~ ~Aerogaz (greek)~ ~Afinity Project~ ~Aging Hipsters~ ~Alecto's Ophelia~ ~Al-Jazeera~ ~Alex Constantine's Blacklist~ ~Alliance for Human Research Protection~ ~All Things Cynthia McKinney~ ~All Things Pakistan~ ~Alternative Insight~ ~Alternative Press Review~ ~Alternet~ ~American Friends Service Committee~ ~American Street~ ~Anarkismo~ ~Andy Worthington~ ~Anglican Pacifist Fellowship~ ~Anomaly News Syndicate~ ~Another Day In The Empire~ ~AntiWar~ ~Antiwar League~ ~Anxiety Culture~ ~Appeal For Redress From The War In Iraq~ ~A Poetic Justice~ ~Artists Without Frontiers~ ~Art of Europe~ ~Arts And Letters Daily~ ~Attack the System~ ~Athens IMC~ ~Ballardian~ ~Bilderberg.org~ ~Black Box Voting~ ~BlackListed News~ ~Black Vault~ ~Blog Bioethics net~ ~Blog of the Unknown Writer~ ~Blondsense~ ~Boiling Frog~ ~Boiling Frogs Post~ ~BoingBoing~ ~Book Ninja~ ~Bookslut~ ~Bradley Manning Support Network~ ~Brand New Law~ ~Brainsturbator~ ~Bring Them Home Now~ ~Bruce Eisner's Vision Thing~ ~Buckminster Fuller Institute~ ~Bulletin of the Atomic Scientists~ ~Bureau of Public Secrets~ ~Business & Human Rights Resource Centre~ ~Buzzflash~ ~Campaign For Real Farming~ ~Catapult the Propaganda~ ~Campus Antiwar Network~ ~Cargo Culte~ ~Castan Centre for Human Rights Law~ ~Catch of the Day~ ~Censorship Paradise~ ~Center for Media and Democracy~ ~Centre for Conflict and Peace Studies, Afghanistan~ ~Centre for Research and Action for Peace~ ~Center on Law and Security~ ~Chapati Mystery~ ~Choike~ ~Chomsky.info~ ~Chronicle of Higher Education~ ~Church of the FSM~ ~CIA & Drugs~ ~Citizens for Legitimate Government~ ~Citizens for Tax Justice~ ~Clandestina~ ~CODEPINK~ ~Coilhouse mag~ ~Collateral Murder~ ~Common Dreams~ ~Complete 9/11 Timeline~ ~Concerned Africa Scholars~ ~Connexions~ ~Conspiracy Archive~ ~Contra Info~ ~Corrente~ ~COTO Report~ ~Coup d'Etat in America~ ~Countercurrents~ ~Crapaganda~ ~Create Real Democracy~ ~Creative-i~ ~Crimes of the State~ ~CrimethInc~ ~Crisis Group~ ~Critical Legal Thinking~ ~Cronache da Mileto (Italian)~ ~Crooks and Liars~ ~Crowd Modelling~ ~Cryptoforestry~ ~Cryptome~ ~Cyclos~ ~Culture Change~ ~Cutting Through The Matrix~ ~Cyrano's Journal~ ~Daily What~ ~Damn Interesting~ ~Dangerous Minds~ ~Deliberative Democracy Consortium~ ~Democracy Center~ ~Democracy Journal~ ~Democracy Now~ ~Democratic Underground~ ~Detournement~ ~Digital Rights [greek lang.]~ ~Diplomacy Lessons~ ~Direct Power!~ ~Discoveries-Researchings-Visions-Understandings-Enlightenments~ ~Disinformation~ ~DistributorCap NY~ ~Dr Hugo Heyrman-Motions of the Mind~ ~Dylanology~ ~EAGAINST~ ~Earthnocentric~ ~Eco Tort~ ~Ectoplasmosis!~ ~Educate Yourself~ ~E-Flux~ ~Electronic Frontier Foundation~ ~Electronic Intifada~ ~Eliminate War Forever~ ~End Evil~ ~Energy Bulletin~ ~Eradicating Ecocide~ ~EROCx1 Blog~
~Europeanrevolution~ ~European Revolution~ ~Eurozine~ ~Exposing the Truth~ ~Extinction Protocol: 2012 and beyond~ ~Families of the Fallen for Change~ ~Fellowship of Reconciliation~ ~Financial Armageddon~ ~FKN Newz~ ~Food For Your Eyes~ ~Forward the Revolution~ ~Franchot's Band~ ~Free Bloggers in Greece~ ~Free Expression Network~ ~Free Press International~ ~Freethinking for Dummies~ ~Free Thought Manifesto~ ~From the Wilderness~ ~F-t-W's Peak Oil Blog~ ~G1000~ ~Ghostdancing in Venice~ ~GIMP~ ~Gilles Duley~ ~Global Guerillas~ ~Global Integrity~ ~Global Policy Forum~ ~Global Revolution~ ~Global Security Institute~ ~Global Voices Online~ ~Gold Star Families for Peace~ ~Government Dirt~ ~Greek Alert [greek lang.]~ ~Greek Assembly in London~ ~Green Left Weekly~ ~Groklaw~ ~Hack Democracy~ ~Hakim Bey and Ontological Anarchy~ ~Hiroshima Peace Institute~ ~History Is A Weapon Blog~ ~How Appealing~ ~How To Vanish~ ~Human Rights Law Review~ ~I Can't Believe It's Not a Democracy!~ ~Idler~ ~Impropaganda~ ~Independent Media Center~ ~INIREF~ ~Institute for Media Peace and Security~ ~International Action Center~ ~International ANSWER (Act Now to Stop War and End Racism)~ ~In These Times~ ~Information Clearing House~ ~Information Liberation~ ~Infoshop~ ~Institute for Policy Studies~ ~Institute for War and Peace Reporting~ ~Insurgent American~ ~Intel Hub~ ~International Labor Rights Forum~ ~Intrinsic Impact~ ~Invisible History~ ~Iraq Citizens Against the War~ ~Iraq Freedom Congress~ ~Iraq Veterans Against the War~ ~Irish Peace Institute~ ~Issues and Alibis~ ~James Howard Kunstler~ ~Jesus Radicals~ ~John Zerzan~ ~Jorgen Schäfer's Homepage~ ~JUST~ ~Just For The Love Of It~ ~Justice Not Vengeance~ ~Kasama Project~ ~Keep Talking Greece~ ~Kia Mistilis~ ~Kill Me If You Can by Bob Miller~ ~Killer Coke~ ~Labor Rights~ ~Labor Rights Now~ ~Labour Start~ ~Lava Cocktail~ ~Lemon Gloria~ ~Lemony Snicket~ ~L'ennui mélodieux~ ~Lessig~ ~Liberation Theology~ ~Libertarians for Peace~ ~Life After the Oil Crash~ ~Life & Peace Institute~ ~Lunch Street Party~ ~Lycaeum~ ~Links by George~ ~Literary Kicks~ ~Lubinproductions~ ~MacNN~ ~Mad Cow Morning News~ ~Manageable Ants~ ~Mario Profaca's Cyberspace Station~ ~Maro Kouri~ ~Maud Newton~ ~May it Please the Court~ ~McSpotlight~ ~Medical Foundation for the Care of Victims of Torture~ ~Metta Center for Nonviolence~ ~Metanoia~ ~Michael Moore - Must Read~ ~Mind Control~ ~Military Families Speak Out~ ~Mind in Peace (greek)~ ~Miss Welby~ ~MK Gandhi Institute for Nonviolence~ ~Molly's Blog~ ~Mother Jones~ ~MungBeing Magazine~ ~MyAntiwar.org~ ~n +1 mag~ ~National War Tax Resistance Coordinating Committee~ ~Natural Farming~ ~Neatorama~ ~Neuromarketing~ ~Neurosecurity~ ~New Internationalist~ ~News Dissector~ ~News Frames~ ~News Making News~ ~News Now~ ~New Tactics in Human Rights~ ~New World Dawning~ ~NEXUS~ ~NFAK~ ~Nomadic Academy Of Fools~ ~Non Fides~ ~Noor Images~ ~Not In Our Name~ ~Not Stupid~ ~Nuclear Resister~ ~NUTOPIA2~ ~[Occupy] 2012 Scenario~ ~Occupy America Social Network~ ~OCCUPY Cafe~ ~Occupy Istanbul~ ~Occupy Together~ ~Occupy Together Field Manual~ ~OWS~ ~Occupy Writers~ ~October 2011~ ~Odious Debts~ ~ODYS~ ~Olmaz~ ~On the Path to 2012~ ~Op Ed News~ ~Open Letters to George W. Bush from his ardent admirer,Belacqua Jones~ ~Open Revolt!~ ~Open Source Ecology~ ~Orthodox Peace Fellowship~ ~Orwell Today~ ~Outlaw Journalism~ ~OWNI~ ~Patriots Question 9/11~ ~Peace in Mind (greek)~ ~PeaceJam~ ~Peace Now~ ~Peaceful Tomorrows~ ~Peak Moment~ ~People's Assemblies Network~ ~Peter Frase~ ~Photography is Not a Crime~ ~Picture the Homeless~ ~Pieman~ ~Places the U.S. has bombed~ ~Pogo Was Right - privacy news~ ~Political Reform.ie~ ~Post Carbon Institute~ ~Praxis Peace Institute~ ~Primate Poetics~ ~Prisoner Solidarity~ ~Professors question 9/11~ ~Project Camelot~ ~Project Censored~ ~Project for the Old American Century~ ~Project on Corporations, Law and Democracy~ ~Psyche, Science and Society~ ~Psychogeography~ ~Public Employees for Environmental Responsibility~ ~Radical Anthropology~ ~Rainbow Family~ ~RawStory~ ~Reality Sandwich~ ~Real Democacy GR~ ~Real Democracy Now.net~ ~Rebel Dog~ ~Reflections on a Revolution~ ~Reporters Without Borders~ ~Re-public~ ~Resistance Studies Magazine~ ~Resource Based Economy Foundation~ ~Re-volt Radio~ ~Richard Heinberg's Museletter~ ~Rockefeller's War on Drugs~ ~Ruckus Society~ ~Sacred Texts~ ~Salon~ ~Save Orphan Works~ ~Scholars and Rogues~ ~Scoop~ ~SCOTUS Blog~ ~Secrecy News~ ~Service Academy Graduates Against the War~ ~Shadow Government Statistics~ ~Signs of the Times News~ ~Slovenia Peace Institute~ ~Smirking Chimp~ ~smygo~ ~SNU Project~ ~Soil And Health Library~ ~SourceWatch~ ~Speaking Truth to Power~ ~Spirit Horse Foundation~ ~Spunk~ ~Squattastic~ ~Starhawk~ ~Stockholm International Peace Research Institute~ ~StopCartel TV-GR~ ~Stop The Arms Fair~ ~Stop the Spying.org~ ~Strangers in a Tangled Wilderness~ ~Students Against War~ ~Survival Acres~ ~Survival International~ ~Swan's Commentary~ ~Take The Square~ ~Tangible Information~ ~Tax Justice Network~ ~Tax Research UK~ ~Theatre of the Oppressed~ ~The Black Commentator~ ~The Black Vault~ ~The Borowitz Report~ ~The Carpetbagger Report~ ~The Center for Public Integrity~ ~The Daily Reckoning~ ~The Dark Age Blog~ ~The Digger Archives~ ~The End of Being~ ~The Guardian~ ~The Hidden Evil~ ~The Huffington Post~ ~The Intelligence Daily~ ~The Lazy Man's Guide To Enlightenment~ ~The Mountain Sentinel~ ~The Nation~ ~The National Security Archive~ ~The New Z-Land Project~ ~The Other Israel~ ~The Pathology Guy~ ~The Progress Report~ ~The Progressive Magazine~ ~The Real News~ ~The Situation Room~ ~The Truth Seeker~ ~ The Watcher Files~ ~Think Progress~ ~Third World Traveller~ ~This Land Is Ours~ ~This Modern World~ ~TomDispatch~ ~Total Collapse~ ~Total Dick-Head~ ~Transform!~ ~Transnational Institute~ ~Transnational Foundation for Peace and Future Research~ ~True Democracy~ ~Troops Out Now~ ~True Democracy Party~ ~Truthdig~ ~Truth News~ ~Truthout~ ~TW3 and fotografia la dolce vita~ ~Uncommon Thought~ ~United for Peace & Justice~ ~United States Institute of Peace~ ~Unknown News~ ~UNPA Campaign~ ~Urbanibalism~ ~US Labor Against the War~ ~VBS TV~ ~Veterans Against the Iraq War~ ~Veterans for Peace and Justice~ ~Video Rebel's Blog~ ~Vietnam Veterans Against the War~ ~Virusmyth - Rethinking AIDS~ ~visionOntv~ ~Voices for Creative Non-Violence~ ~Void Network~ ~Voice Memo~ ~Voters for Peace~ ~Waging Nonviolence~ ~Waking the Midnight Sun~ ~Want To Know~ ~War Costs~ ~War Crimes and Military Improprieties~ ~War Criminals Watch~ ~War on Society~ ~War is Illegal~ ~War Resisters International~ ~War Resisters League~ ~Was Jack Kerouac a Punjabi?~ ~Watergate Exposed~ ~West Point Graduates Against The War~ ~What Really Happened~ ~What’s On My Food?~ ~Why Work? Creating Livable Alternatives to Wage Slavery~ ~Wikileaks~ ~WikiLeaks Central~ ~Wild Wild Left~ ~willyloman~ ~Winning Cancer~ ~Win Without War~ ~Women's International League for Peace and Freedom (WILPF)~ ~Wonkette~ ~World Prout Assembly~ ~Worldwide Hippies~ ~Yes Lab~ ~Yippie Museum~ ~Young Protester~ ~Youth Against War and Racism (YAWR)~ ~Zapatistas~ ~Zine Library~ ~Zippy Elder-at-Large~ ~ZMag~
~ Thank you for visiting Circle of 13 ~

FAIR USE NOTICE

This blog may contain videos with copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in an effort to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.